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Huws Gray

Brand Story Film

Some brand launches are about a new logo.
Others are about honouring the journey that made the brand what it is today.

For Huws Gray, unveiling their new identity was a moment that represented decades of growth — from a single builders’ merchant branch in Anglesey to becoming one of the UK’s largest independent builders’ merchants.

White Video was commissioned to produce a brand story film that would capture the heritage of the business while introducing its new visual identity to employees, customers and partners.

At the centre of the film was the man who started it all — founder Terry Owen.

The Brief.

Ahead of the official brand reveal, Huws Gray’s marketing team wanted a film that told the story of the company through the perspective of its founder.

Rather than creating a traditional promotional video, the aim was to produce something more reflective and authentic — a piece that celebrated the company’s journey, its people and the values that had shaped its growth.

The film needed to build anticipation for the new brand identity while remaining confidential until the official launch, presenting an additional creative challenge for the production.

Our Approach.

Working closely with the Huws Gray marketing team, we developed a narrative-led concept that placed Terry Owen at the heart of the story.

The film follows Terry as he retraces his steps back to where the business began — visiting the original Huws Gray branch in Anglesey and reflecting on the early days of the company.

As the story unfolds, Terry revisits key locations and meets employees who have been part of the company’s journey. This documentary-style approach allowed the narrative to develop naturally, grounding the brand’s growth in real places, real people and real memories.

By focusing on the human side of the business, the film created a strong connection between the company’s heritage and its future direction.

Production.

Filming took place over two days across multiple Huws Gray branches throughout Wales.

A small, agile production team captured Terry’s journey on location, combining cinematic footage of branches and employees with interviews and observational moments that added authenticity to the story.

To maintain confidentiality ahead of the official brand launch, the new visual identity could not be shown on any physical signage during filming.

Post Production.

To solve this, our in-house animation and graphics team created bespoke 3D brand signage that could be integrated seamlessly into the footage during post-production.

These animated elements allowed the new brand to be revealed visually within the film while keeping the identity protected until the official launch.

Terry’s voiceover was recorded in a studio environment to provide a clear narrative thread throughout the film, guiding viewers through the company’s journey and the significance of the brand’s next chapter.

The Result.

The finished film is a cinematic, story-driven brand piece that celebrates Huws Gray’s heritage while introducing its new identity with confidence and impact.

By combining documentary-style storytelling with carefully crafted animation and thoughtful production planning, the film captures both the history of the business and the vision for its future.

The video was very well received and now serves as a strong brand asset used across internal communications, presentations and digital channels.

More importantly, it tells a story that resonates with the people who built the company — and those who will shape its next chapter.

Related Services.

• Marketing Campaign Video Production
• Corporate Communcations Video Production
• Documentary Video Production

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"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."

"We have worked White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."

"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"

"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"

"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."

Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.