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Bentley Motors

Extraordinary People Campaign Video

Bentley Motors wanted to celebrate the people behind the brand.

To support the Extraordinary People campaign, White Video was commissioned to film at Bentley’s headquarters in Crewe and produce a series of short-form videos designed for use across multiple digital platforms.

The challenge was not to create a single film, but to develop a production approach that allowed content to work consistently across different formats, platforms and audiences.

The Brief.

Bentley’s communications team set out to highlight employees across the organisation by telling authentic stories about their career journeys and contributions to the business.

The campaign was designed to run over several weeks, with each story released as a short-form video across platforms including LinkedIn, Instagram and Bentley’s careers channels.

To support this, the production needed to deliver content that could be adapted across multiple formats without compromising quality or storytelling.

Our Approach.

Rather than producing a single campaign film, the focus was on developing a content-led production strategy.

We centred the campaign around authentic employee interviews, supported by carefully captured footage from Bentley’s Crewe headquarters. Each contributor shared their personal experience within the company, creating a natural and engaging storytelling style aligned with Bentley’s employer brand.

Each story was structured to work as an individual short-form video, while also contributing to a wider campaign narrative.

Production.

Filming took place at Bentley’s Crewe headquarters, capturing a series of interviews alongside supporting b-roll across key areas of the site.

The production was carefully planned to ensure all footage could be repurposed across multiple formats. Interviews were framed and shot to allow flexibility in post-production, enabling content to be delivered in vertical, square and widescreen formats.

This ensured the same footage could be adapted for social media, careers platforms and internal communications without the need for additional filming.

The Result.

The final campaign delivered a series of short-form videos that celebrated Bentley’s people while supporting the company’s wider communications strategy.

Each film worked as a standalone piece of content while contributing to the overall Extraordinary People campaign, showcasing employees across the organisation and reinforcing Bentley’s brand culture.

The project demonstrates how thoughtful production planning can create content designed to work across multiple platforms from a single shoot.

Related Services.

• Corporate Communications Video Production
• Marketing Video Production
• Live Events & Virtual Video Production

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"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."

"We have worked White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."

"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"

"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"

"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."

Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.