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Aston Martin

Internal Communications Video

Communicating change at leadership level requires clarity, control and the right tone.

As Aston Martin Lagonda prepared for a period of transition within the business, including changes in senior leadership, there was a need to deliver a message that felt direct, considered and aligned with the brand.

White Video was commissioned to produce an internal communications video centred around Executive Chairman Lawrence Stroll, designed to communicate these changes clearly to employees via the AM:TV platform.

The Brief.

Working with Aston Martin Lagonda’s marketing team, the objective was to create an internal communications video that could deliver a clear leadership message during a key moment for the business.

The content needed to balance professionalism with authenticity, ensuring the message felt controlled and credible while still engaging for a company-wide audience.

Given the importance of the subject matter, the film needed to feel considered and well-crafted, avoiding anything overly scripted or impersonal.

Our Approach.

To achieve this, we developed a structured interview format led by presenter Amanda Stretton.

Filming took place within Lawrence Stroll’s office, where we created a bespoke studio environment in a confined space. Using a three-camera setup and carefully controlled lighting, we built a clean, broadcast-style look that elevated the content while maintaining a natural and conversational tone.

This approach is key to effective internal communications video production, allowing leadership messages to feel direct and engaging rather than staged.

To support the narrative, we also captured cinematic b-roll of Aston Martin vehicles and an opening sequence of Amanda Stretton moving through the building, helping to frame the film and reinforce the brand visually.

Production.

Working within a tight office environment required a carefully considered technical setup to maintain visual quality without disrupting the space.

The three-camera configuration allowed for a dynamic edit while keeping the conversation natural and uninterrupted. Lighting was designed to shape the scene and separate the subject from the background, ensuring a premium finish consistent with the Aston Martin brand.

Additional footage captured throughout the building helped bring context to the film, reinforcing both the environment and the identity of the business.

Post Production.

During post-production, the interview was carefully structured to ensure the messaging remained clear, concise and easy to follow.

The edit combined the leadership interview with supporting visuals to create a cohesive narrative, balancing clarity of communication with a polished, editorial feel.

The result is an executive interview video that delivers important business messaging in a way that feels both considered and engaging.

The Results.

The final internal communications video was distributed via Aston Martin Lagonda’s AM:TV platform, reaching employees across the organisation.

By combining a controlled interview environment with high-quality visuals, the film delivered a clear and confident leadership message during a key period of change.

The project demonstrates how internal communications video production can be used to support leadership visibility, maintain clarity and reinforce brand standards within large organisations.

Related Services.

• Corporate Communications Video Production
• Live Events & Virtual Production
• Marketing Video Production

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