Apple Glass - Mobile Optimized

Aston Martin

Supporting Employee Wellbeing Through Video Communication

Aston Martin wanted to create a more open and connected internal communication culture.

To support this, White Video was commissioned to produce a series of internal communications videos for the AM:TV platform, focusing on employee wellbeing and encouraging more open conversations across the business.

The aim was to move beyond traditional top-down messaging and create content that felt relatable, honest and accessible to employees at every level.

The Brief.

Aston Martin required a series of internal communications videos that would support conversations around wellbeing, culture and employee experience.

The content needed to feature a wide range of voices from across the organisation, representing different roles, departments and levels within the business.

It was important that the videos felt natural and unscripted, allowing employees to speak openly while still maintaining a consistent and professional standard aligned with the brand.

Our Approach.

We developed a documentary-style approach focused on real conversations.

Rather than relying solely on leadership messaging, the content centred around employees sharing their own experiences, perspectives and insights. This helped create a more authentic and relatable tone, encouraging engagement across the organisation.

By capturing a diverse range of contributors, the series reflected the breadth of the workforce and reinforced the idea that internal communication is not just top-down, but shared across the business.

Production.

Filming took place across Aston Martin facilities, capturing interviews with employees from a range of roles and departments.

The production setup was designed to be consistent yet unobtrusive, allowing contributors to feel comfortable speaking openly on camera. This helped maintain a natural tone while ensuring a high-quality visual standard across all content.

Each interview was filmed with flexibility in mind, enabling content to be edited into multiple formats and lengths for use across the AM:TV platform and wider internal channels.

The Result.

The final series created a platform for more open and transparent communication within Aston Martin.

By featuring real employees and authentic conversations, the content helped encourage engagement with topics that are often difficult to address through traditional internal communications.

The project demonstrates how internal communications video production can support culture, strengthen employee connection and create space for more meaningful conversations across an organisation.

Related Services.

• Marketing Campaign Video Production
• Corporate Communcations Video Production
• Documentary Video Production

Planning a project?

Tell us about your brief and we’ll shape the right approach.

Let's talk

"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."

"We have worked White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."

"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"

"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"

"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."

Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.