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Women of Aston Martin

Celebrating Female Voices Across Aston Martin Lagonda

Aston Martin wanted to highlight the people shaping its culture.

White Video was commissioned to produce a series of interview-led films celebrating the stories of women working across the business, from engineering and production through to leadership roles.

The aim was to create content that felt authentic and personal, while supporting both internal engagement and employer brand messaging.

The Brief.

Aston Martin required a series of films that would showcase female employees across a range of roles within the organisation.

The content needed to feel genuine and unscripted, allowing contributors to speak openly about their experiences, career paths and impact within the business.

Alongside internal engagement, the films were also intended to support recruitment and challenge perceptions of the automotive industry.

Our Approach.

The project was built around real conversations rather than scripted messaging.

Each participant was interviewed in a relaxed environment, encouraging natural and honest responses. This allowed the films to feel authentic and ensured each story reflected the individual experience of the contributor.

By focusing on people rather than messaging, the series highlighted the breadth of roles within Aston Martin while reinforcing a culture built around expertise, contribution and diversity.

Production.

Filming took place at Aston Martin Lagonda, using a multi-camera interview setup with controlled lighting to create a consistent and high-quality visual standard.

The setup was designed to balance professionalism with comfort, allowing contributors to speak naturally while maintaining a premium finish.

Supporting b-roll footage was captured throughout the environment to add context and connect each story to the wider business.

In post-production, interviews were shaped into a series of individual films, each maintaining a consistent style while focusing on the perspective of each contributor.

The Result.

The final series provides Aston Martin with a powerful set of employee-led films that support both internal engagement and recruitment.

By sharing authentic stories from across the organisation, the content helps reinforce company culture while demonstrating the diversity of roles within the business.

Hosted on Aston Martin’s AM:TV platform, the films continue to support communication, engagement and employer brand positioning.

The project demonstrates how internal communications video production can be used to communicate culture through real voices and lived experience.

Related Services.

• Marketing Campaign Video Production
• Corporate Communications Video Production
• Documentary Video Production

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"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."

"We have worked with White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."

"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"

"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"

"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."

Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.