Apple Glass - Mobile Optimized

NFRC Roofing Awards

Capturing an Awards Ceremony That Continues Working Long After the Event

Successful events don't end when the final award is presented.

With the right video strategy, they become powerful marketing tools that help drive attendance, attract sponsors and build excitement for future events.

Working alongside Events Unlimited, who were responsible for delivering the NFRC Roofing Awards on behalf of the National Federation of Roofing Contractors, White Video was commissioned to produce the official event highlight film.

With White Event Production delivering the complete technical production for the awards ceremony, our role was to create an engaging promotional video that captured the atmosphere of the event while showcasing the value of attending and sponsoring future awards.

The Brief.

The National Federation of Roofing Contractors (NFRC) hosts an annual awards ceremony celebrating excellence across the roofing industry.

Working alongside Events Unlimited, who managed the event for their client, White Event Production delivered the complete technical production while White Video was tasked with creating a promotional highlight film that would help market the awards for the following year.

The video needed to capture the energy of the event, showcase the quality of the production and encourage both guests and sponsors to return by giving viewers a genuine feel for the day.

Bringing the Idea to Life.

To ensure the live production and video production could operate independently, we deployed a dedicated three-person video production crew focused entirely on creating cinematic content.

Using a combination of tripod-mounted cameras, handheld gimbals and aerial drone footage, we documented the event from multiple perspectives while White Event Production concentrated on delivering the live show inside the venue.

Working closely with the event schedule, award winners were brought to a quieter area outside the main ballroom where we captured relaxed vox pop interviews immediately after they received their awards. These unscripted conversations provided genuine reactions that helped bring the final film to life.

Production.

The finished highlight film combined footage captured by our production team with IMAG screen recordings from the live event to create a dynamic and engaging edit.

Rather than producing a simple montage, we carefully structured the video around the speeches and presentations from NFRC representatives, including the CEO and comedian Sara Barron, allowing the audio to build a natural narrative throughout the film.

These moments were supported with cinematic event footage, audience reactions, sponsor coverage and spontaneous vox pop interviews with guests and award winners, creating a film that reflected both the professionalism of the event and the excitement experienced throughout the day.

The Result.

The completed highlight film successfully captured the atmosphere, professionalism and celebration of the NFRC Roofing Awards.

The promotional video will be used to market future awards ceremonies, helping encourage attendance from both guests and sponsors while continuing to strengthen the NFRC brand.

Working together, Events Unlimited, White Event Production and White Video delivered a complete event solution, combining live event production with promotional content that continues to generate value long after the awards evening has ended.

Related Services.

• Event Video Production
• Live Event Production
• Corporate Video Production
• Internal Communications
• Marketing Video Production

Planning a project?

Tell us about your brief and we’ll shape the right approach.

Let's talk

"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."

"We have worked with White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."

"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"

"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"

"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."

Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.