Severn Trent
Transforming a Temporary Event into Ongoing Communication Content
Some internal communications require more than a meeting room.
Severn Trent delivered a large-scale leadership conference, transforming a reservoir car park into a fully functioning event campus for managers across the organisation.
The event was designed and delivered by White Event Production, with White Video capturing the experience and transforming it into a highlight film — ensuring the impact of the conference extended beyond the three-day experience.
The Brief.
Severn Trent required a way to maximise the value of a major leadership conference delivered in a highly unconventional setting.
As part of a fully produced event environment delivered by White Event Production, the conference brought together over 350 delegates per day, combining leadership messaging, presentations and engagement across a purpose-built campus.
While the live experience was key, the messaging needed to extend beyond those in attendance and continue to support internal communication across the wider organisation.
The objective was to capture both the scale of the event and the key messages delivered, creating content that could be used beyond the event itself.
Our Approach.
With White Event Production responsible for the full event delivery, the video production was planned as part of a wider communication strategy.
Rather than simply documenting the event, the focus was on capturing content that could be shaped into a clear and engaging communication piece.
We identified key leadership moments, audience interaction and environmental visuals that would translate effectively into a highlight film — ensuring the final content reflected both the messaging and the scale of the experience.
Production.
Filming took place across the three-day leadership conference, capturing activity throughout the custom-built event campus.
Working within a live environment delivered by White Event Production, the scale and pace of the event required a flexible filming approach, allowing key moments to be captured across multiple areas without disrupting the experience.
Coverage included leadership presentations, delegate interaction and wide environmental shots that showcased the transformation of the space.
In post-production, the footage was shaped into a concise highlight video, combining key messaging with visual moments from across the event.
The Result.
The final highlight film allowed Severn Trent to extend the impact of the leadership conference beyond those in attendance.
By combining a fully produced live environment with considered video capture, the project transformed a temporary event into a lasting communication asset.
The result is a strong example of how video production, when integrated into wider event delivery, can reinforce messaging and maintain engagement across an organisation long after the event has finished.
Related Services.
"White do a brilliant job all round. I have worked with them for many years - very committed - they get into the detail so they can work out what is best. I use them for events and also standalone video work. Their most recent video was a "This is your life" type show for a person who was leaving our business- beautifully executed and very successful."
Simon HarrisEmployee engagement consultant, Severn Trent
"We have worked with White on several occasions both within the UK and abroad and continue to work with this business. They are totally professional during every event, whilst being super friendly and easy to work with.Overall level and quality of filmmaking and edit has been beautiful, and outcomes on every occasion have been excellent and have met our expectations and beyond."
Bashir AswatProgramme Leader MA & BA fashion Design, University Of Salford
"I absolutely loved working with this team. They were incredibly creative, hands-on, and genuinely invested from start to finish. Not only did they help bring my original idea to life, they elevated it and made it even stronger. Their determination and attention to detail really showed, and the end result was a high-quality video creation that exceeded expectations and impressed everyone who saw it. I highly recommend them!"
Anna GarciaAccount Supervisor, Finn Partners
"Superb working with Sam and the team. Great support and guidance from first contact to delivery of the final video which we are all delighted with. Will definitely work with these guys again in the future!"
James LongmanCustomer Service Director, CPI Books
"The Herts Careline video was expertly created by the team. From the help with creating a storyboard, the planning, the support with logistics and arrangements for all elements, the actual filming days and sharing of inspirational ideas, we were delighted with the finished video delivered right on time. They captured exactly what we wanted the video to express and the team and other stakeholders were delighted with the results. It's doing so well in terms of views and clicks, and sharing awareness about a sensitive subject - it definitely met all objectives. Thank you for all your creativity, would recommend to all."
Stephanie BevanMarketing & Relationships Manager, Herts Careline
Wonderful experience collaborating with White's. Their professionalism, communication and high-quality equipment meant that the outcome of our highlight video was top notch! Highly recommend them.
Jayda FranksMarketing Specialist,Synology